RCA Victor starts 1961 with the all-important introduction of the Compact 33 single and double. Below are the couple of paragraphs that introduce the Compact 33 format.īasic to the growth of any industry is new product. RCA had quite a spread in this issue of Billboard where they introduce the Compact 33.
RCA Victor announces the introduction of the Compact 33 record format. Their disks generally sell when placed on display at the dealer level.
The new record should also be appealing to those who want to sample a new artist thru a single and then, if pleased, acquire a long playing record of that same artist.”Ĭolumbia Records has had some recent success using their Compact 33 for promotional programs, mailing stuffers, greeting cards, or specialy items. He also stated that “with the Compact 33, a market can be created for those who like pop music but do not wish to buy or cannot afford a 12-inch LP. The long-term outlook is the 33 RPM speed will eventually phase out the 45 RPM. George Marek, VP and GM of RCA Victor states the company will be going “all the way” meaning “all singles product will be issued simultaneously on the Compact 33 and 45. The Compact 33 single with two songs is offered at 98 cents and the Compact 33 double with four songs offered at $1.49. ROD LAUREN – Young and Warm and WonderfulĬompact 33s are to be offered in two forms. West promo is removed with Tunes for Teens. The same single was likely released later rather than simultaneously. Notice the residue on the side where a toothbrush was likely affixed. This compact 33 was issued with one side regular (monaural) and the other side in stereo. Dealers will be made available a 350 Compact 33 display. Media promotion through Life, Seventeen, Ingenue, Playbill, Ebony, Parent’s Magazine, and key newspaper markets. With an initial order in the million figure, the Highlighters wil be available at over 60,000 outlets at 84 cents which include an attached toothbrush. West, the world’s largest manufacturer of toothbrushes, will launch with at least 25 Compact 33’s in a Highlighter (one side monaural and the other stereo) featuring hot RCA Victor artists Sam Cooke, the Browns, Neil Sedaka and Rod Lauren. The logic is that most record players offer a potential for playing 33 singles which didn’t exist until a year earlier.Ī promotion with Dr. In 1960 was a lackluster year with 45 RPM single sales, so January 1961 the Compact 33 RPM will debut. This research is a basis for understanding the reason for the extreme values attached to artists such as Elvis Presley Compact 33 singles.īillboard Magazine, pp 1,2,22 by Paul Ackerman Where there were many large manufactures at that time that were also in the business of the Compact 33. The majority of this Compact 33 historical account is heavily weighted toward the RCA Victor product line. This has proven to be an interesting little research project as it was somewhat obvious that the Compact 33 format lasted for just over a year, but the reasons were not so clear, until now. One such site is owned by 2nd Markets Corporation of Chattanooga, (full disclosure, 2nd Markets owns this site).After a little research, I have found several articles and advertisements that give a general indication as to the introduction to the the relatively quick demise of the Compact 33 format that RCA Victor records had introduced. If you do not wish to do the work of selling them yourself, there are many companies that will sell them on eBay for you on consignment. Want to suggest a Price Update? Help us keep up-to-date, click the FEEDBACK button at the very top center of each page. The Prices shown on our Price Guide Detail Pages are reviewed and updated by our Board of Advisors. We strive to reflect actual selling prices rather than Internet "asking" prices, which are often inflated. Our search engine will find matching pages based on keywords you type into the Search Box. The database is updated constantly.īrowse the Price Guide Listings (click here)Įnter keywords (example: ELVIS PRESLEY or BOB DENVER and always include the words 33-1/3 RECORD ALBUM) into the searchbox at the top of this page, then click the WHAT'S IT WORTH button. Includes current market values in ten different grades. The searchable database consists ofĭetailed reports in an ever-growing database of items in this category. Whose price guide books have been the authority on collectibles values since 1985. Online RECORD ALBUM Price Guide.The price guide is maintained by Jon R. Welcome to the iGuide RECORD ALBUMS Price Guide TOP RARE RECORD DEALER - GET HELP FROM AN EXPERT (click here)
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